![]() Like everything else they’ve already done, Absolut is determined to stay one step ahead when it comes to creatively shaping the future of sustainable alcohol. Next on the list? Sustainable, innovative ideas that might be necessary in the future. A creative hub that’s already been used to host hackathons back in 2015, Absolut’s Creative Space is home to plenty of new ideas of how to reuse the brand’s vodka bottles. More recently, the brand has been transforming old storage containers with more creative projects in mind. ![]() So, if you’re looking for a vodka that tastes good and does good at the same time, Absolut is top of the list. The leftover wheat residue is given to local farmers and the carbon dioxide released during production is bottled and sold to beverage companies. All of the components of Absolut are widely found in southern Sweden (within a 75-mile radius of Åhus in the province of Skåne, if you want specifics) and the bottles are made from 40 percent recycled glass. It’s a sustainable brand from beginning to end. Absolut Citron was the world’s first commercially available clear flavored vodka and the brand’s other 30+ flavors, including unusual bottles like Wild Tea and Orient Apple, are also delicious options. Not only is Absolut’s Original Vodka a hugely popular choice worldwide, but its flavored vodkas are also widely enjoyed, too. And that’s without taking the rest of the world into account. As of recent years, Absolut’s Åhus distillery produces half a million bottles a day just to satisfy the brand’s US audience. Perhaps it was this unique touch or maybe it was the crystal clear clarity of the spirit itself, but Absolut quickly rose through the ranks to become one of the biggest vodka brands in the world. This was in contrast to every other single vodka brand at the time - and most in recent times - who took their inspiration from Russian vodka designs. The brand, which is one of the few that doesn’t use labels on its bottles, took inspiration from 18th-century Swedish apothecaries. Anyone who wanted to visit the distillery could do so with a free ferry ride.ĭespite Lars’ fussiness, you’ll still find his face proudly displayed at the top of each medicine-inspired bottle. Lars also wasn’t prepared to bend to the rules in Stockholm at the time, which meant that Absolut was originally produced on a nearby island where a liquor license wasn’t needed. “Absolut Rent Brannvin” translates to “Absolutely Pure Vodka” and was named as such to describe the fact that Absolut contains nothing other than pure, undiluted ingredients. Lars figured out a new way to distill vodka in 1877 and used this skill to produce “Absolut Rent Brannvin” or, as we know it today, Absolut. ![]() The old guy shown on every single bottle of Absolut wasn’t one to cut corners when it came to creating the spirit. If you’re not familiar with the name Lars Olsen Smith, you should be. Let’s take a quick look at the history behind the Absolut Vodka brand. ShOP NOW Absolut Vodka: the story behind the brand Absolut Vodka price and bottle sizes Bottle ![]() With its core Absolut Original 40% ABV Vodka and its 31 equally as delicious flavored bottles, you can bet the masses will always be lining up to see what this vodka-giant does next. This vodka’s focus on purity means its rich, full-bodied, smooth and mellow flavors come without any artificial colors or flavorings. Basically, if there’s a new creative outlet on the horizon, you can bet that Absolut has already put together a game plan to tackle it. If that wasn’t enough, it also launched its own virtual-reality experience with Canadian DJ Deadmau5. In more recent years, it has curated the Absolut Art Collection at the Museum of Spirits in Stockholm, featuring 900 Absolut-themed commissioned works by big names like artist Damien Hirst and designer Tom Ford. There’s pretty much a use for everything when it comes to Absolut Vodka.Īndy Warhol used it as aftershave, the local pigs and cows over in Sweden feast upon the leftover stillage (or “distillate byproduct” if you want to be fancy) and, of course, a large population of the world is quite fond of it too.Īnd, as well as finding creative uses for the vodka itself, Absolut is also a *cough* absolute pioneer when it comes to paving the way for creativity across the world.īack in 2005, the brand released a music album loosely based around Lenny Kravitz’s “Breathe” as a sort of promotional push called Absolut Tracks.
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